Self research project
by Gijeong Goo

Hundred to zero


What is true communication? Since I was young, I had no or very little appreciation of the problems they faced. Instead of expressing sympathy, my point of view towards the problem has been varied from others which causes uncomfortable tension between me and others sometimes. The questions in my head, “Is it possible to have a true communication in a real life since every individual has a different background, experience, perspective and value?” leads to explore “how can I define a true communication within what range?”.
I personally define a true communication as a communication not interrupted by any kind of error. The meaning of the message can be easily misinterpreted by different perspectives. Even the difference is very trivial, I believe a large sum of small differences or errors can be led to a whole miscommunication.


Background
Miscommunication in a real life is inevitable. From time to time, we encounter unexpected misunderstanding in our conversation, and through this misinterpretation, the originality fades out at certain point and only error remains as it is. Throughout the various experiences dealing with miscommunications, I want to focus on the meaning of true communication and investigate further on the misunderstanding being a tool of visual language as well.
In this book, I choose repetitiveness as a cause of losing its originality and by using copy machine and camera, I investigate further how originality can be transformed into an error. The first set of work demonstrates disappeared ink through repetitive copying, and the second set of work illustrates disassembled image through repetitive shooting of news image. To explain the structure of the book, the left side of the book illustrates my view point of the work as well as my personal essay, and the right side of the book shows transformed copied paper and distorted captured image.




100-0% copier is a process which make from black paper to white paper through the glitch of copy machine. The research is based on the process of producing from a black paper to white one, using noise in the image of digital media without any interference. It came from the question, “To what extent is it true?” A copying machine is a device that could create replicas and keep duplicating them. But the replicas represented by the copying machine are almost exactly the same as the original. However, I thought that if I repeated the duplication process several times, the original would
be significantly changed. Therefore, I used a copying machine as a tool to visualize misinterpretation that occurs when I transform the original into the copy. I defined my scale indicator as a color contrast in order to scale the originality. 100% stands for pure black and 0% stands for pure white.

How it works
Copy machine is a device that uses for “doubling”. Even though it is meant to be used for producing replica the copying process itself creates slight distortion from its original form to such an extent that it feels pretty much the same; therefore,
I used a copy machine as a tool to visualize misinterpretations from one to another. To prove my theory, I tried to measure the error occurred during delivery quantitatively. I defined my scale indicator as a color contrast, 100% as a complete black to 0% as a complete white.

It was a typical copy machine, and I used the standard letter sized paper. Starting from colored paper with black ink, I repetitively copied until it changed its color to white. By dusts, sometimes by machine, the color was being distorted and mangled. In addition, due to the error caused by the copy machine itself, the location of black square had been moved and tilted which made square smaller and smaller as I kept copying. As a result, after copying 197 times, the paper turned almost into white and the originality had been gone.

From this experiment, I proved that small error can replace originality completely. Also it gave me the idea how to quantify the errors from the original form. Through this process, I tried to give an identity to each scale which makes error to be visualized as well.


Method:
The K100 colored paper being produced.
The K100 colored paper, which I define as “black-1”, is copied and produced its almost identical replica which

I define as “black-2”
The “black-2” is copied and produced its almost identical replica which I define as “black-3”. The “black-3” is copied and produced its almost identical replica which I define as “black-4”.
...
The “black-196” is copied and produced its almost identical replica which I define as “black-197”. (Until the 100% originality is transformed to 0% originality.)





100-0% Camera is a process which make from Presidential Candidates (Hillary, Trump) to Black screen through the glitch of Camera and monitor.
This work is to rephotograph the celebrities who appear in the mass media and remove them again. It started from the question, "To what extent do we have to accept mass media?" The camera copied figures and reproduced them on the monitor. The visual representation on the monitor became more difficult to observe as it was taken again more than 10 times. As a result, it altered almost out of recognition. Through each process, I understood the visual characteristics of the way cameras and broadcasting are transmitted. This work was also produced in two versions of video.


How it works
Method:
The interview images are being captured.
The interview images, which I define as “Trump-1” and “Clinton-1”, are re-taken and produced almost identical

replicas which I define as “Trump-2” and “Clinton-2”.
The “Trump-2” and “Clinton-2” are re-taken and produced almost identical replicas which I define as “Trump-3”

and “Clinton-3”.
The “Trump-3” and “Clinton-3” are re-taken and produced almost identical replicas which I define as “Trump-4”

and “Clinton-4”. ...
The “Trump-13” and “Clinton-13” are re-taken and produced almost identical replicas which I define as “Trump-14” and “Clinton-14”.
(Until the 100% originality is transformed to 0% originality.)


Why Mass media?
The mass media reaches a large audience via mass communication; therefore, we are accustomed to receive information or communicate with the world through mass media. This fact sometimes leads people to be instigated. Especially, for the political event such as the president election, mass media is being a powerful tool of various interest parties.
Realistically, it is extremely hard to see candidates objectively since we never had a chance to get to know him or her personally nor we did not have enough time to evaluate him or her until the Election Day; therefore, instead of putting efforts into a presidential election pledge, building an ideal image for each candidate is becoming a key to win.

How important to show one's face?
It is a well-known fact that the facial feature drives the first impressions and creating positive imprints are the importance in a world dominated by social media. Since small changes in the dimensions of a face can make it appear more trustworthy, dominant or attractive, it is purposely manipulated by using lighting, angle especially in the news interview.


100-0% (2014)